|
|
Suchard’s lilac legend, Milka, was brought to life in 1901. The new confectionery was given a name which combined two of its key ingredients: Milk and Kakao (cocoa). Already its 1st packaging was presented in lilac, decorated with a cow and the Alpine panorama. With its tender taste and distinctive look, Milka became an instant favourite.By 1913, production of Milka chocolate was 18 times bigger than in the founding year (1901). |
|
Milka Cow |
The famous Milka symbol, which we know today – a real cow ‘painted’ lilac – was created in 1973 by Peter Schmidt, a designer at the Young & Rubicam advertising agency. The Milka cow became a star of TV and films, and to date has been one of the advertising world’s most successful characters. The impact of the Milka cow advertising campaign was strongly revealed a few years ago in an art competition in Southern Germany, when 40,000 children were asked to draw a picture of a cow and almost one-third of them painted it lilac! Throughout the years, many people have wondered, why a cow was chosen as a symbol for Milka. The answer is simple. The Milka cow embodies the home of the brand and its characteristics perfectly: the Alpine world and Alpine milk.Today, more than 100 years after it was first launched, Milka has been enjoyed by adults and children alike. Milka delights consumers all over the world with its smoothness coming from the magical Alpine world, where cows graze peacefully in a natural, innocent and joyful environment. In an ever-changing world, it’s reassuring that some things don’t change: the brand’s packaging is still lilac, the chocolate taste is still mouth-wateringly creamy, and the secret to Milka’s worldwide success remains exactly the same: The most tender temptation since chocolate exists. |
